Changi Road, Singapore
The newly revamped showroom seeks to revolutionise and change the original, practical and pragmatic retail display of products into an offering of potential experiences instead via a true Galleria concept, through a strategy of a curated experience to guide customers. This reframing of the retail practice reflects the shift needed to engage the imagination of the modern consumer (customers and designers alike).
Client: Bathroom Gallery (by Wan Tai & Co.)
Area: 6,700 sq ft